INTRODUCING THE STARFLOW ICO

Join the movement.

Starflow brings smart property to the influencer economy. Our mission is to create, establish and facilitate an open distributed ecosystem, inviting all parties to engage in the empowerment of man in the new distributed digital economy.

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WHAT IS STARFLOW?

Empowering the
Influencer Economy

Starflow is re-shaping the influencer economy by providing an infrastructure network enabling an ecosystem where individuals can thrive and where everybody can interact and participate in the creation and consumption of value. We leverage a network, whose purpose is to maximize income for content creators, follower experience and brand reach, designed for consumers to come closer to their favorite creators and topics with a better experience and for other users to share their interests.



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TOKEN ECONOMICS AND EXPLANATION

Cryptoeconomics

Starflow cryptoeconomics are divided in two layers: A B2B layer on the blockchain (StarCoin) where all transactions between brands, all types of participating value providers and partners, and the value creators is conducted. A B2C layer (ProtoStars) with a decentralized, but off-chain token, derived from the value of StarCoins, and fully integrated in the content distribution system, allowing instant microtransactions.



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FOR CONSUMERS - FUEL YOUR PASSIONS

One place for
everything you love

With a variety of interests to explore and content creators to follow, there’s something for everyone - from eSports teams and news, technology and politics to K-pop and Musical.ly stars. Download the app and pick your favorite interests, topics and creators.

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Building the world’s best global and digital entertainment platform by revolutionizing the way fans and followers consume social media and digital content.

For Creators

Take control over your digital identity and monetize your influence.

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Delighting content creators by relentlessly delivering the platform that become essential to the way value creation is produced, distributed and monetized.

For Brands

Where brands come to tell their story through creators & branded content.

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Becoming the ultimate global and digital marketing platform for brands by utilizing the power of content creators and their audience.

Trusted by leaders.

The best brands, companies and media agencies are already using Starflow to streamline their marketing campaigns. Starflow has also exclusive contracts with three of the major record labels.




JOIN THE STARFLOW ICO

Our success, is your success.

Even though Starflow is approaching initial launch of platform, the leap forward with integration of the StarCoin & ProtoStar is anticipated to be more than just a straight-line progression. Bringing developers, marketing personnel, a legal team, designers and many other talented people on board will require additional funds. Offering an ICO instead of a traditional venture capital round enables the community to participate in Starflow’s success story. StarCoin will function as loyalty token, strengthening relationships in between all participants and ensuring long term activities on the platform. It will also ensure that Starflow will be valued and appreciated based on our own performance rather than that of others. It will keep us on our toes. An ICO is fast, transparent and efficient for exactly this purpose.



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Token Overview

Overview & structure of StarCoin.

Name StarCoin
Ticker Symbol STAR
Total Supply 40,000,000 STAR
Available in ICO 20,000,000 STAR
Price 1 ETH = 350 StarCoin
Hard cap 20,000,000 STAR
Soft cap 1,600,000 STAR

Token Allocation

Allocation of StarCoins.

  • ICO (50%)
  • Rewards Program (25%)
  • Team (12.5%)
  • Advisors (12.5%)

Total supply is 40,000,000 STAR Tokens. 50% will be sold during ICO and these funds will be collected by Starflow in ETH. Full explanation of coin distribution:


- 50% will be sold during the ICO and these funds will be retained by Starflow to develop and build the Starflow platform further with more specification under the “Funds Distribution” budget.

- 25% will be retained by Starflow for the Rewards Program.

- 12.5% will be retained by Starflow as an asset to bring value to the team of Starflow, with a one year lock up.

- 12.5% will be distributed to the advisors, investors and shareholders of Starflow, with a one year lock up.

Additional 60,000,000 Tokens will be generated during 5 years for the User Growth Fund when/as engagement in the Starflow network grows. This will be controlled by a dApp.

Key Dates

Our 2018 roadmap and plans.



  1. ICO Announcement

    January 22, 2018

    On January 22 2018, we announced that Starflow will conduct an ICO. By this date, we also released the White Paper and Technical Paper, opened up the whitelist for people who want to participate in the Pre-Sale which will start on March 5.

  2. Pre-Sale

    March 5, 2018

    On March 5 2018, we will open up the Pre-Sale of the ICO. To participate in the Pre-Sale, you must have registered your information in the whitelist as well as successfully verified yourself in our KYC process. Please note that citizens or residents of the United States, China and Singapore (or any other jurisdictions, where participation in the StarCoin distribution event is or may be considered unlawful or illegal) are not allowed to participate and will not get verified.

    If your KYC submission was successful, you will receive an email with information on how to participate in the Pre-Sale, including what smart contract address to send your ETH to. If your KYC submission was not correct, you will receive an e-mail with a new KYC link in a few days. Please fill in and resubmit your KYC application, as soon as you receive the new KYC link. Pre-Sale info:

    Hard cap (excl. Public Sale): 6,328,760 STAR
    Bonus: 40% (1 ETH = 490 STAR)
    Min. transaction amount: 0.5 ETH
    Start date: March 5 2018, 09.00 am CET
    End date: March 19 2018, 09.00 am CET

  3. Public Sale

    April 3, 2018

    On April 3 2018, we will open up the Public Sale of the ICO. To participate in the Public Sale, you must have registered your information in the whitelist as well as successfully verified yourself in our KYC process. Please note that citizens or residents of the United States, China and Singapore (or any other jurisdictions, where participation in the StarCoin distribution event is or may be considered unlawful or illegal) are not allowed to participate and will not get verified.

    If your KYC submission was successful, you will receive an email with information on how to participate in the Public Sale, including what smart contract address to send your ETH to. If your KYC submission was not correct, you will receive an e-mail with a new KYC link in a few days. Please fill in and resubmit your KYC application, as soon as you receive the new KYC link. Public Sale info:

    Hard cap (excl. Pre-Sale): 12,285,240 STAR
    Week 1 Bonus: 20% (1 ETH = 420 STAR)
    Week 2 Bonus: 15% (1 ETH = 402.5 STAR)
    Week 3 Bonus: 10% (1 ETH = 385 STAR)
    Week 4 Bonus: 0% (1 ETH = 350 STAR)
    Min. transaction amount: 0.5 ETH
    Start date: April 3 2018, 09.00 am CET
    End date: May 2 2018, 09.00 am CET

  4. Exchange Listings

    June, 2018

    By June 2018, we hope to have StarCoin listed on some exchanges so that you will be able to trade it for other cryptocurrencies and/or fiat. At this point we are unfortunately not able to reveal information regarding what exchanges StarCoin will be listed on.

  5. Crypto Integrations

    Q3 2018

    By Q3 2018, we will have the first ProtoStar & StarCoin integrations ready in the network. Creators will then be able to monetize their content with ProtoStar and Brands will be able to purchase for campaigns with creators with StarCoin.

  6. Internal Exchange

    Q4, 2018

    By Q4 2018, we will have the first version of our internal exchange ready. All involving parties will then be able to exchange their ProtoStars to StarCoins and vice versa. Users will also be able to trade their StarCoins for other cryptocurrencies and/or fiat. At this point we are unfortunately not able to reveal information regarding what other cryptocurrencies users will be able to trade their StarCoins for in our internal exchange.







FAQs

Questions and answers regarding ICO.


  • What is Starflow?

    Starflow is a digital entertainment platform, whose purpose is to maximize income for content creators, follower experience and brand reach, designed for consumers to come closer to their favorite creators and topics with a better experience and for other users to share their interests.

    We provide an ecosystem and infrastructure with the mission to empower the man in the new distributed digital economy, released as an integrated blockchain platform, network and stand alone scalable DApps for entire influencer economy, including controlling your own data, monetizing your content and cutting out unnecessary middlemen. Targeting initially top tier creators and backed by large user growth pool concept.

  • What is StarCoin?

    StarCoins are ERC20 tokens that will be used as a payment method in the Starflow network. They are not securities or for speculation. There is no promise of future performance. There is no suggestion or promise that StarCoin has or will hold a particular value. StarCoins give no rights in the company and do not represent participation in the company. StarCoins are sold as a functional good. Any value received by company may be spent without conditions. StarCoin will also be used to incentive creators, developers and other collaborating parties working on and with our open platform. This will ensure longevity and staying in the forefront of development. Finally it will enable Starflow to build it’s own brand, strengthen the relationships with its partners and to be judged for its own achievements.

  • What is ProtoStar?

    ProtoStars are fractioned StarCoins (1/1000), used in our decentralized, but off-chain system where they can be handled and transferred freely in-between all parties in order to pay and buy content, merchandise and other services. They are held in wallets under direct control and responsibility of each account holder. The coins are integrated in the platform and they are directly attached to the content, enabling value creators to name their own incentives. The decentralized and off-chain system, with all its disadvantages, although enables instant, seamless and frictionless transactions that use our free, open and fair platform. The disadvantages of increased risk are handled with the warnings of not to have more ProtoStars in your wallet than you are prepared to loose, or that you believe you are in need of during a day, week or a session. Any larger amounts are kept in StarCoins as an ERC20 token on the Ethereum blockchain. ProtoStars and StarCoins will be interchanged for each other in our internal exchange. The ProtoStar technology will be open-sourced based, ensuing full transparency for the entire community.

  • What is your token strategy?

    Our token strategy is based on building network effects and our user growth pool is exclusively set a side to fuel growth in the platform. Through the structure of the distribution of the user growth pool and the tactics to also only releasing ProtoStars, we are building the demand side of StarCoin, thereby securing a strong development in the StarCoins token economics.

  • How does Starflow cryptoeconomics work?

    The Starflow cryptoeconomics are divided in two layers. A B2B layer on a blockchain (StarCoins) where all transactions between the value creators, external companies (called Brands), all types of participating value and service providers are conducted. The Blockchain layer, with all its benefits, will increase efficiency, enable international reach without remittance, cutting costs and saving time. Brands will use StarCoin based on an ERC20 Token to reward and pay creators for their achievements in brand endorsing activities. Creators will get paid in the network with StarCoins as they create value in cooperation with brands. In the process, not only will the creator receive the payment faster, but also cut layers of unnecessary middlemen, insuring significant increased efficiency and resulting in improved, measurable value creation. Partners, service providers and other value providers will also be paid with coins for their contribution and value creation in the ecosystem. Brands who would like to run campaigns with Starflow creators would have a discount by doing this on our platform, which will drive traffic and demand for the StarCoin. Only brands or creators will use StarCoin as payment for campaigns and services. Consumers on the other hand, will use ProtoStars, an off-chain payment solution which handles instant micro-payments inside the Starflow network. ProtoStars are exchangeable with StarCoims at the rate 1 StarCoin = 1000 ProtoStars. Creators will earn ProtoStars, as consumers will use them to buy and access premium content, merchandise and other experiences in the network. StarCoin is an ERC20 Token, which will be traded on exchanges like Etherdelta, Yobit.net etc. ProtoStars are not ERC20 tokens and will only be available to trade inside the Starflow network.

  • Why do you need your own cryptocurrency and why do an ICO?

    Even though Starflow is approaching initial launch of the app and web dashboards, the leap forward with integration of the StarCoin & ProtoStar in the ecosystem and as a payment method is anticipated to be more than just a straight-line progression. Bringing developers, marketing personnel, a legal team, designers and many other talented people on board will require additional funds. Offering an ICO instead of a traditional venture capital round enables the community to participate in Starflow’s success story, rather than limiting it to a small, selected number of traditional venture capital funds. It will function as loyalty token, strengthening relationships in between all participants and ensuring long term activities on the platform. It will also ensure that Starflow will be valued and appreciated based on our own performance rather than that of others. It will keep us on our toes. An ICO is fast, transparent and efficient for exactly this purpose.

  • Why will you generate additional 60M tokens for the User Growth Fund?

    In order to scale the ecosystem, Starflow relies on an incentive structure that’s sustainable over time and affects all user’s in the ecosystem. The combination between incentives and the inflation model together with the natural depreciation through speculation will create a strong development in the underlying currency. User growth fund is used to incentivize users to participate in the Starflow ecosystem and to create fast networks effects by scaling the user adaption in the system. Ecosystems based on networks effects growth models are superior to other models according to Metcalfe law and Coarse theorem. To ensure sustainably growth and stability in the Starflow monetary system these effects are combined with a time driven inflation model where the system incentives user adoption, less per new user over time, which will create a sustainable growth model and thereby faster reach critical mass.

  • How does the User Growth Fund work?

    – A 60 million token endowment fund is allocated for new adopters (creators) of the StarCoin at maximum up to 1000 ProtoStars/follower.
    – StarCoins received as a reward from the user growth fund can only be used within the Starflow ecosystem for changing towards ProtoStars.
    – ProtoStars received as a reward can only be used within the Starflow ecosystem for value added services.
    – ProtoStars has a exchange rate of 1000/1 StarCoins. StarCoins derived from ProtoStars from the UGF will be hold in escrow for a minimum period of 6 months or when next milestones and thresholds are reached in the growth model.
    – No new tokens will be created once the user growth pool is exhausted.

  • Will there be a Pre-Sale before the main ICO?

    Yes.

  • When will the ICO start?

    - Pre-Sale will start on March 5, 09.00 am CET and will end on March 19, 09.00 am CET
    - Public Sale will start on April 3, 09.00 am CET and will end on May 2, 09.00 am CET

  • What is the price of StarCoin?

    1 ETH = 350 StarCoin

  • Are there any bonuses in the ICO?

    Pre-Sale: 40% bonus during entire sale
    Public Sale, Week 1: 20% bonus
    Public Sale, Week 2: 15% bonus
    Public Sale, Week 3: 10% bonus
    Public Sale, Week 4: 0% bonus

  • Do you have a KYC?

    Yes. To participate in the Pre-Sale and Public Sale you must first get verified in our KYC process.

  • What is the minimum participation stake?

    The minimum participation amount is 0.5 ETH.

  • How can I participate in the the ICO?

    1. First, register an account on ico.starflow.com.
    2. Go through KYC steps and get verified. Please note that citizens or residents of the United States, China and Singapore (or any other jurisdictions, where participation in the StarCoin distribution event is or may be considered unlawful or illegal) are not allowed to participate and will not get verified.
    3. Deposit ETH from your personal Ethereum wallet (such as MyCrypto.com, Metamask, MyEtherWallet, Parity, Mist or Ledger) to the ETH address provided in the Starflow Wallet.
    4. Decide on the amount of ETH you would like to buy StarCoins with and accept the token sale agreement. Please remember that the minimum amount is 0.5 ETH.
    5. When your ETH is successfully transferred to the provided address in the Starflow Wallet, you will be able to purchase StarCoins with your ETH balance. The smart contract will automatically send the tokens to your address and wallet as soon as the contribution is made.

  • What cryptocurrencies are accepted in the ICO?

    We accept ETH only.

  • How I will receive my tokens after I send my contribution?

    After your ETH are successfully transferred - our smart contract will send the corresponding amount of StarCoins to your wallet on the ICO Dashboard.

  • Do you have a hard cap?

    Yes. Our hard cap is 20 million (50%) StarCoins or 50,217 ETH for the ICO.

  • Do you have a soft cap?

    Yes. Our soft cap (minimum goal) is 1.6 million StarCoins or 2,637 ETH for the ICO. If the minimum goal is not met, ETH can be reclaimed via the smart contract.

  • What is the total supply of StarCoin?

    Total ICO supply is 40 million StarCoins.

  • What will you do with all unsold StarCoins in the ICO?

    All unsold tokens in the ICO will be distributed to our User Growth fund.

  • How will the total supply of tokens (100M STAR) be distributed?

    ICO: 20,000,000 STAR (50%)
    Rewards Program: 10,000,000 STAR (25%)
    Team: 5,000,000 STAR (12.5%)
    Advisors: 5,000,000 (12.5%)

  • Will there be a follow-on offering after the ICO?

    No, we do not plan to have a follow-on offering.

  • Where can I get help or find out more info?

    · Email: ico@starflow.com
    · Telegram: https://t.me/starflow
    · Website: starflow.com/ico
    · FAQ Page: help.starflow.com/ico-faqs

  • On what exchanges will StarCoin be listed?

    At this point we are unfortunately not able to reveal information regarding exchanges. It will be published after our ICO.

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Read all FAQs here

Our team

We believe in the empowerment of man in the new distributed digital economy. Our team have been working on these issues since 2008, with the mission to bring the power back to the people online.



FOUNDER & CHIEF EXECUTIVE OFFICER

David Gabor

Despite his age, David has more than 8 years of experience from entrepreneurship within design and development of disruptive digital products. At Starflow, David uses his past experience and UX/UI design and development skills to lead the visionary work alongside with the product development that brings the visions to life. At age 20, David has already raised over $3M to Starflow to bring his vision to the world.

CHIEF OPERATING OFFICER

Ludvig Eriksson

For almost a decade Ludvig has been an integral part of building successful companies in the finance sector from scratch. At Starflow, Ludvig is using his skill set to ensure that Starflow’s great visions are transformed into action, by focusing on running the organization as effectively and qualitative as possible.

EARLY BACKER & ADVISOR

Johan Staël von Holstein

Johan is a notorious serial entrepreneur who has spent 20+ years challenging the status quo of numerous industries through digital innovation. At Starflow Johan is working with David by mentoring him and sharing his experience and network, helping to pave way for Starflow to become a true industry leader and success story.

CHIEF PRODUCT OFFICER

Leonard Pauli

Leonard has been developing apps and web services for almost a decade, including several previous projects alongside David Gabor. At Starflow, Leonard is leading the development team, setting up the tech plan and ensuring that all parts, from design to architecture and back-end, comes together as one platform.

UX/UI DESIGNER

Ludwig Holm

Ludwig is an experienced digital designer with many recognised design projects in his portfolio, including companies such as Hyper Island, Stop LA, Garbergs and Oriflame. At Starflow, Ludwig is creating user interface design and experience with innovative and modern design, alongside with focus on creative features and solutions.

FULL-STACK DEVELOPER

Valeria Viana Gusmao

Valeria comes with more than 9 years of experience from full-stack web development, working with high-load platforms handling millions unique visitors a month. At Starflow, Valeria is making sure that high quality code will form the base of Starflow’s network, focusing mostly on making the user interface as friendly and intuitive as possible.

KEY ACCOUNT MANAGER

Hugo LePrince

Hugo has a solid entrepreneurial background, spanning over creative advertising for companies wanting to build brand value in a social and digital world, as well as within HR services. At Starflow, Hugo creates smart campaign strategies to help brands maximize their influencer marketing investments and introduce brands to the right creators.

CONTENT MANAGER

Oskar Sahlin

Oskar comes from the production industry, where he successfully has managed his own company specialized in live-action films and video. At Starflow, Oskar is in charge of all content production ensuring a constant stream of great content that will generate interest for Starflow, show legitimacy and build the brand.

FULL-STACK DEVELOPER

Igor Belo

Igor joins Starflow from anewmission.org which is a social collaboration platform where he was responsible for managing company’s databases, servers and APIs. Prior to that, he has spent 5 years at Wine.com.br, where he built internal systems to improve people’s workflow and an e-commerce solution focused on B2B sales.

INFLUENCER MANAGER

August Hernmarck

Before joining Starflow, August has spent the last 5 years working as the manager for PewDiePie, being part of creating a fantastic success story in “Influencer Marketing”. At Starflow, August is the manager for all Starflows creators under TALENT, working to find and set up suitable sponsor- and business opportunities for Starflows clients.

TECHNOLOGY ADVISOR

Johan Sellström

Johan is a highly experienced developer and architect with a number of successful ventures in his portfolio. From previous engagements, he’s built an impressive network ranging from tech to BD. At Starflow, Johan provides innovative ideas and knowledge through tech, leaning on agile best practices from several blockchain projects since 2014.

MARKETING ADVISOR

Johan Eriksson

With more than 20 years of experience, Johan is a full-stock marketing strategist and Blockchain promoter. At Starflow, Johan is engaging all the brilliant talent and energy that his co-workers possesses with old fashioned engineering and structure. Bringing change to how value is created, perceived and distributed.

FULL-STACK DEVELOPER

Maksim Ivanov

Maksim has an impressive background in setting up processes that allow for delivering features with consistent pace and confidence in quality. At Starflow, Maksim is creating a tech environment that will allow newcomers to dive in and start contributing fast, without risk of introducing regressions, which will help avoid a lot of growth pains.

FRONT-END DEVELOPER

Vladimir Gorshunov

Vladimir has extensive experience from leading complex front-end projects for universities and interal admin panels. Furthermore, Vladimir has also been working on mobile and web apps for restaurants. At Starflow, Vladimir is working continually on improving front-end UX and UI alongside developing the mobile- and web app and back-end.

FULL-STACK DEVELOPER

Maria Verbenko

Maria has 4+ years of experience working as a full-stack developer. She’s been successfully leading teams as a scrum master and product owner both in Ukraine and Sweden. At Starflow, Maria is helping with establishing processes, planning and architecture, and making sure that the team is working effectively towards the visions.